Not every idea needs to fit into a traditional campaign. Some of my favorite projects are the unexpected ones—creative concepts built specifically for social and YouTube that are designed to entertain, spark conversation, or simply make people stop scrolling. Whether it's a comedy sketch, challenge, behind-the-scenes piece, or an original concept that doesn't fit neatly into a category, I enjoy creating content that's fun, shareable, and made for the way people actually consume media today. As Creative Director, Writer, Producer, and Director, I lead each project from the initial idea through final delivery.